Slacktivism

Slacktivism is a case study that highlights the challenges of using social media to engage youth. The following are a few of the challenges of using social media for youth engagement: youth might feel like they have an exaggerated sense of their contribution to a cause; the issues can be oversimplified; organizers and youth have varying degrees of knowledge and skill with specific platforms; platforms and online tools are perpetually changing and it is difficult to keep up with each new method; it is difficult to track and measure public engagement via social media beyond ‘views’ and ‘likes.’

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